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Craft Assignments

Along with larger briefs, I also take on projects with a specific writing focus.

  • Brand tone of voice is much more than stringing together a list of adjectives. That’s why my approach is to make it as three-dimensional as possible.

  • A name can tell you so much about a brand, a product or a new service. Done right, it doesn’t just set out your stall; it sets the tone for what’s to come.

  • It never gets old. I love writing creative headlines. The more the better in my opinion. I’ve done this for a number of mediums and formats, across a wide range of tones.

  • Even if the public never sees it half the time, manifesto writing is so critical. I try to balance weaving in some wow factor, finding the strongest way to introduce the concept clearly and landing the creative vision.

  • Sometimes you just need someone to come in and nail a script. I can be that someone. I have been that someone. I have no problem being that someone again.

  • I’ve also helped develop and write film treatments for a few projects in my portfolio (Premier League & BMW). Having a real love and appreciation for the treatment process, it felt like a joy rather than a chore.

  • Whether it’s a large-scale build or a redesign, I’ve spent a lot of time writing web copy. I’ll happily dig into the details with UX and designers to craft the experience and the tone, keeping it user-friendly and on brand.