BMW

The i3 is BMW’s most polarising model. But it looks the way it does for a reason. Instead of dropping an electric drivetrain into a petrol body, it was designed to be the ultimate electric car from the ground up. So we turned it into the innovative choice for only the most confident drivers. My partner and I were the creative leads on the project. A cinema ad we made on a budget only slightly more than the cost of the car. There’s an efficiency joke in there somewhere.