Dos Equis

It took a lot of people to keep “The Most Interesting Man” campaign going for nine years. I was one of the creatives at Havas the Dos Equis team came to when they needed more lines. And they always needed more lines. Needless to say, they didn’t have to twist my arm. Getting to write for Dos Equis was already a reward in itself, but the work also picked up awards at Cannes, One Show and D&AD. And the campaign was later entered into the Clios Advertising Hall of Fame.