Roadside Assistance

In their second year sponsoring the Chicago Marathon, Liberty Mutual Insurance wanted to focus on their exceptional Roadside Assistance. But it’s hard to show people how game-changing Roadside Assistance can be without breaking down or getting stranded. Instead, we transformed it into a full-service experience for runners. At the heart of Roadside Assistance was a mobile app that delivered emotional fuel to marathoners in the form of audio cheers from friends and family, pushed to runners' phones at pivotal moments in the race. I was the ACD and lead writer on the project.