Meta

As far as pivots go, this one was pretty big. Repositioning, rebranding and delivering a new global platform for Portal. In a blink, we changed tack and went from kitchen-sink realism and grandparents to a much more vibrant and dynamic approach, making Portal the ultimate tool for working from home. This campaign was also global. That meant heavy collaboration with our teams in California and a lot of cooks in the kitchen. I was one of four Meta creative directors, working with AMV creative directors Michael Jones and Thomas Hazeldine and lead creatives Ben Smith and Dan Kennard.