Nivea

Anyone living in the UK knows we have a tricky relationship with the sun. It’s a feast or famine mentality. And that usually isn’t the best for taking care of your skin. Through a partnership with Cancer Research UK, Nivea wanted to change that mindset. But rather than getting preachy, we took a different route. Teaming up with fellow creatives Ben Edwards and Guy Hobbs, we launched this weird, new direction for the brand, and the category.